Media Visibility Index as a Tool for Measuring the Presence of Political Parties in the Media: Case of Polish Parliamentary Election Campaign in 2019

The problem of media visibility politicians and political parties is at the heart interest communication researchers. Theoretical reflections empirical studies focus on numerous presence determinants. At same time, attempts to identify actors in specific periods, such as particularly important for democracy period election campaign preceding parliamentary election, are relatively rare. This study intended fill that gap. It proposes a simple research tool form index, which makes it possible calculate compare electoral committees selected during campaign. was used determine taking part 2019 elections Poland two TV news services “Wiadomości” “Fakty”, three weekly opinion magazines “Newsweek”, “Polityka” “Sieci”. data index gathered through manual content analysis studied conducted six weeks before day elections.